Posted on 3/28/2025 Assistant Athletic Director for Marketing and Events Department of Athletics POSITION SUMMARY: The Assistant AD for Marketing and Events will be responsible for planning, creating, and executing a marketing plan for all sports to help increase revenue, ticket sales, social media presence, and attendance. The Assistant AD for Marketing and Events will be a critical team player in marketing, creating a game day atmosphere, increasing the brand, oversee ticketing and coordinating community/campus engagement. PRIMARY DUTIES: Coordinate marketing, digital media, special events, and community engagement with the Director of Athletics. Assist with overseeing game management for home athletic events, including game presentations, promotional activities, crowd control, and volunteers. Supervise, develop, and provide leadership in all areas of ticketing, marketing, promotions, and community engagement. Develop advertising and promotional campaigns to maximize attendance at all athletic events. Develop a plan to increase engagement and brand awareness through digital media. Attend University and community functions to help promote the institution. Committed to MIAA and NCAA compliance. MINIMUM QUALIFICATIONS: Bachelor’s degree with experience in marketing, communications, athletic fundraising, or athletic administration. KNOWLEDGE AND SKILLS: A demonstrated knowledge of the day-to-day operations of a collegiate athletic department. A proven record in following directives and being responsible for tasks that have been assigned. Knowledge of NCAA rules pertaining to parents, boosters, and fans. Experience with Adobe Creative Suite. REPORTS TO: Vice President for Intercollegiate Athletics SUPERVISION GIVEN TO: Graduate Assistant for Marketing and Events, interns and student-workers. POSITION: Full-time EEO STATEMENT: This institution in compliance with all applicable Federal and State laws and regulations does not discriminate on the basis of race, color, national origin, sex, sexual orientation, genetic information, age, religion, disability, or status as a veteran in any of its policies, practices, or procedures. This includes but is not limited to admissions, employment, financial aid, and educational services. #J-18808-Ljbffr NCAA (National Collegiate Athletic Association)
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